Use colourful ads
62‐90% people make their assessment based on colors alone
Use highly contrasted colors
Study by usabilitytools showed 75% higher click-through rates on landing pages that uses highly contrast call-to-actions
Use white backgrounds
Ads with white background had a 60% higher CTR and attracted 40% more conversions compared to a colorful background.
Use creatives that spark emotions
Emotional content performed about 2x as well as those with only rational content.
Use people in your ads
Increase your conversions by 35% by replacing stock images with a real person. a happy face always work :)
Showcase your products
We’re hardwired to remember things we see much longer compared to things we hear.
Try new formats instead of static images
Use gifs, videos and carousels (10x better at getting people to click)
Match it with your brand
Ad designs that closely match with a landing page increase conversions by 20-35%.
Using brand colors can increase brand recognition and trust at 69%.